David DiPaola

David is CEO of Sensibly, a National Board Certified Health and Wellness Coach (NBC-HWC), a Certified Strength and Conditioning Specialist® (CSCS®), and an insurance producer in Maryland. He is a health, leadership and technology enthusiast with a passion for personal transformation. Concerned about the growing chronic health crisis globally, David wanted to use his skills to address the problem focusing on prevention and reversal rather than treatment. This led him to look in the mirror. Years of putting others before himself, stress and reduced sleep as a parent and an executive took its toll.

To make a difference in healthcare, he had to start with himself. This led to a radical journey of self-reflection, learning, and action. Leveraging both technology and behavior change he created a system that not only changed his life but helped many others achieve better health reversing chronic disease.

David is also Managing Director for DiPaola Consulting focused on medical sensing and formerly, held positions as VP of Global R&D for TT Electronics PLC (leading international teams in Asia, Europe and US) and engineering manager and technical staff at Texas Instruments and Sensata Technologies.

Joaquin Blaya, PhD is a business leader with expertise in digital health, chronic disease management and software development.  Currently, he is Senior Health Specialist at The World Bank Group.  Previously he led the Ontology team at the Human Diagnosis Project, was CEO of ehs, a mHealth company managing chronic disease, Head of Strategic Partnerships at ThoughtWorks in their Global Health Division expanding their health IT tools including Bahmni, Research Fellow at Brigham and Women’s Hospital, and on the Board of Directors of OpenMRS.

He holds a Ph.D. from the Harvard-MIT Division of Health Sciences & Technology (HST), M.S. from MIT and B.S. in mechanical engineering and applied physics from the University of Miami.  Joaquin’s experience as a former CEO in digital health, medicine and chronic disease management brings a wealth of knowledge to the team.


Rob O’Reilly is a senior technologist and is working with Sensibly on a contract basis.  Prior to this, he spent 25 years at Analog Devices in the trenches solving problems in shock, vibration and audio applications for automotive, mobile phone, medical and consumer electronics. He was an early adopter for IoT solutions in Agriculture, Medical and Machine Health. He also managed the “Internet of Tomatoes”, one of the first front to back full IoT developments in the industry.

He developed dozens of sensor cluster, radio and cloud solutions across many industries.  Rob was also inducted into the MSIG “Hall of Fame.”  He holds several patents for MEMS accelerometer, gyro, and microphone test systems and many trade secret solutions currently used in production on MEMS devices in the industry.  Rob is extremely excited about this project and is coming out of retirement part-time to consult with Sensibly.  He is expected to add extraordinary value with his vast knowledge.

Kyana Brathwaite is a registered nurse and CEO & Founder of KB CALS – Caring Advocacy & Liaison Services. She has worked in the medical field for over twenty years, and values that healthcare interactions can be a deeply personal experience. As a critical care nurse, she witnessed firsthand how a practitioner’s bedside manner can make a lasting impression. This kind of personal interaction translates into business. She has made it her priority to bring compassion, care and respect to all of the clients she serves.

Furthermore, she provides healthcare interaction services that empower her clients to make informed decisions regarding their health and wellness and she coordinates a community of support, including medical practitioners, health systems and insurance providers to best fit their needs. KB CALS partners with clients to assist in provider matching, benefit utilization, insurance research and planning. The process is interactive and participatory, so that the end result is a customized health and wellness plan.

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